Apple just solved its biggest barrier to smartwatch adoption
These are the key implications to the Department of Transportation’s revised self-driving guidelines
Amazon looks to grow in China with new hires
This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.
At its September event on Tuesday, Apple introduced Face ID, a facial recognition feature that replaces the Touch ID fingerprint sensor on the iPhone. Face ID can be used to unlock the iPhone and to authenticate payments on Apple Pay.
Apple’s Face ID is just the latest use of biometric security, which scans a user’s face, voice, fingerprint or behavior to verify identity.
However, consumers in the US, UK, and Canada appear to be averse to using the technology, according to a study by Paysafe. In fact, just 15% of respondents said that biometrics are the future. Here’s why:
Consumer awareness of the tech is lacking.Forty percent of the consumers surveyed by Paysafe said that biometric solutions are too risky and unknown for them to use. Greater awareness of how the tech works as well as its validity could help circumvent these concerns. There’s distrust over biometric tech’s ability to protect users’ security and privacy. Twenty-one percent of consumers have concerns about security and privacy. Considering the primary use case of biometrics, a lack of trust will inhibit adoption and usage. There’s a gap between consumers’ knowledge of using biometrics to verify identity and adoption of the tech.About 30% of consumers studied are unaware of using biometrics to verify one’s identify. And 55% of consumers have heard of it, but haven’t used it.
Apple’s introduction of facial recognition to verify one’s identity could help bring the technology to the mainstream. As more everyday devices incorporate the tech, consumers will become more accustomed to it. Eventually, it’s probable that consumers will view biometric technology as a conventional identification process, spurring greater adoption of the technology.
To receive stories like this one directly to your inbox every morning, sign up for the Apps and Platforms Briefing newsletter.Click here to learn more about how you can gain risk-free access today.